Overview: Content Strategy
Are you creating the content your audience actually wants to consume, or are you just talking about yourself?
What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?
And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?
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More services: start with Communication strategy.
Relevant resources
mathewlowry.myhub.ai
Storytelling and EU projects - some guidelines I wrote for the 2017 “EU in my Region” blogging competition, which I’m managing for the EC’s DG REGIO.
medium.com
While the platform has long been a bastion of visual storytelling, it has also been historically lax with its limitations on gratuitous writing and hashtagging. That all changed today... An epidemic of hashtag fatigue is coming... The first step was de-prioritizing the hashtag in discovery feeds. The next step is burying it in yours... To e…