Overview: Content Strategy
Are you creating the content your audience actually wants to consume, or are you just talking about yourself?
What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?
And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?
Need answers? Get in touch.
More services: start with Communication strategy.
Relevant resources
mathewlowry.myhub.ai
Is primetime TV advertising the right way to connect citizens to the EU?
www.ishmaelscorner.com
"For those of you not familiar with native advertising, it refers to a publication serving up paid stories and editorial content the same way. You’ll hear this technique also referred to as sponsored content and branded journalism. With no one clicking on banner ads, publications hope to find economic salvation in native advertising. But here’s …