Overview: Communications Strategy

Should we give the audience what they want?ORShould we give the audience what they need?...two flawed assumptions: 1. that newsrooms already know what audiences want and 2. that newsrooms can and should determine what their audience needs. The framing of these questions doesn’t leave room for members of the audience to actually speak for themselve…

With independent journalism increasingly looking like an endangered species, a EU communication strategy that helped European media build the European Public Sphere would be a smarter longterm move than propaganda and brochureware