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Overview: Communications Strategy

Relevant resources

Science Denial, Explained by Psychologists | Elemental
elemental.medium.com
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Covid-19 case numbers are now spiking in many counties across West Texas ... [but] resolve of ... skeptics appears to be stiffening... the denial of facts is often rooted in identity and belonging, not in ignorance ...people who deny science ... trying to uphold membership in ... a political or religious affiliation or some other group ... a commu…

The Backfire Effect: The Psychology of Why We Have a Hard Time Changing Our Minds – Brain Pickings
www.brainpickings.org
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When someone tries to correct you... it backfires and strengthens those misconceptions ... the backfire effect makes you less skeptical of those things that allow you to continue seeing your beliefs and attitudes as true and proper... exerting effort dealing with the cognitive dissonance produced by conflicting evidence, we actually end up buildin…

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