How the BBC is stepping up its use of chat apps with Viber and WhatsApp
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... using Viber and WhatsApp to publish documentaries... Whereas Viber can only be used to send messages to users, the upside of WhatsApp is that it allows for back-and-forth communication. The downside to the platform is that the process is more manual for the publisher. WhatsApp only lets publishers have 256 people per broadcast channel... the …

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