"But in our Information Architecture courses, we invariably get asked about a few persistent questions that many designers from a variety of backgrounds seem to struggle with. Like most design problems, these questions rarely have an absolute, black-and-white answer. But there are specific considerations that can help you answer these questions a…

"It can actually have a tremendous impact on visitors perception of your website, whether they can easily find what they are looking for, and ultimately whether they purchase what you are selling." Pretty sell-focused, but there's no better force to refine an information architecture than assigning a value to each click ... and each bounce! - Ho…