Excellent overview of a complex topic. Makes me think that a lot of EU communications could benefit hugely from reframing itself as "non-profit news", and considering these questions in depth. Alas, the only interesting debate in this field seems to be limited to the US. "The value of online and offline audience engagement is a question that bot…

A great article on preventing the data tail wagging the editorial dog. " It turns out that what loyal audiences care about is what good editorial teams care about too: great articles that capture time and attention."