Curated Resource ( ? )

Measuring impact of non-profit news (& EU comms)

Like media , metrics , journalism , news , impact
Curated: 21/03/2014 from www.niemanlab.org/2014/03/how-can-journalists-measure-the-impact-of-their-work-notes-toward-a-model-of-measurement/

my notes ( ? )

Excellent overview of a complex topic. Makes me think that a lot of EU communications could benefit hugely from reframing itself as "non-profit news", and considering these questions in depth. Alas, the only interesting debate in this field seems to be limited to the US. "The value of online and offline audience engagement is a question that both for-profit and not-for-profit media struggle with daily. What is the value of a comment online? Has someone’s opinion been changed if he or she “likes” a post on Facebook? What if he or she retweets an article? What’s the value of someone attending a live event or watching an entire documentary film? " - How can journalists measure the impact of their work? Notes toward a model of measurement » Nieman Journalism Lab

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The above notes were curated from the full post www.niemanlab.org/2014/03/how-can-journalists-measure-the-impact-of-their-work-notes-toward-a-model-of-measurement/.

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