How to Sell "Boring" Products, with Billy Gene Shaw | Smart Marketer
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Interview with one of my favorite marketers, hands down, Billy Gene.People don't lack personality, they lack creativity.List out the solutions. What are the problems they solve. Talk about that problem (creatively). example - air filters for car; uber drivers; getting a 2-star rating just because your car was funky is messed up.... that'…

Ezra’s Social Proof Ad Template: How to Turn User-Generated Content into High-Performing Ads - Smart Marketer
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Ezra Firestone, multiple $20M+ businesses and e-commerce leader, discussing using UGC for FB adsMy Takeaways: People talk like people, marketers talk like marketers. Use people to give you your marketing copy. Even better use people to give it and deliver it. Build better trust.

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