How to Sell "Boring" Products, with Billy Gene Shaw | Smart Marketer
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Interview with one of my favorite marketers, hands down, Billy Gene.People don't lack personality, they lack creativity.List out the solutions. What are the problems they solve. Talk about that problem (creatively). example - air filters for car; uber drivers; getting a 2-star rating just because your car was funky is messed up.... that'…

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