Curated Resource ( ? )

How to Sell "Boring" Products, with Billy Gene Shaw | Smart Marketer

How to Sell "Boring" Products, with Billy Gene Shaw | Smart Marketer

my notes ( ? )

  • Interview with one of my favorite marketers, hands down, Billy Gene.
  • People don't lack personality, they lack creativity.
  • List out the solutions. What are the problems they solve. Talk about that problem (creatively). example - air filters for car; uber drivers; getting a 2-star rating just because your car was funky is messed up.... that's the ad
  • problem, agitation, solution
  • it's all math

Read the Full Post

The above notes were curated from the full post

Related reading

More Stuff I Think

More Stuff tagged creativity , copywriting , facebook ads , billy gene , direct response , ezra firestone

Cookies disclaimer saves very few cookies onto your device: we need some to monitor site traffic using Google Analytics, while another protects you from a cross-site request forgeries. Nevertheless, you can disable the usage of cookies by changing the settings of your browser. By browsing our website without changing the browser settings, you grant us permission to store that information on your device. More details in our Privacy Policy.