Curated Resource ( ? )
How to Sell "Boring" Products, with Billy Gene Shaw | Smart Marketer
Curated:
24/02/2021 from
smartmarketer.com/how-to-sell-boring-products/
my notes ( ? )
- Interview with one of my favorite marketers, hands down, Billy Gene.
- People don't lack personality, they lack creativity.
- List out the solutions. What are the problems they solve. Talk about that problem (creatively). example - air filters for car; uber drivers; getting a 2-star rating just because your car was funky is messed up.... that's the ad
- problem, agitation, solution
- it's all math
Read the Full Post
The above notes were curated from the full post smartmarketer.com/how-to-sell-boring-products/.Related reading
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