Curated Resource ( ? )

How to Sell "Boring" Products, with Billy Gene Shaw | Smart Marketer

How to Sell "Boring" Products, with Billy Gene Shaw | Smart Marketer

my notes ( ? )

  • Interview with one of my favorite marketers, hands down, Billy Gene.
  • People don't lack personality, they lack creativity.
  • List out the solutions. What are the problems they solve. Talk about that problem (creatively). example - air filters for car; uber drivers; getting a 2-star rating just because your car was funky is messed up.... that's the ad
  • problem, agitation, solution
  • it's all math

Read the Full Post

The above notes were curated from the full post smartmarketer.com/how-to-sell-boring-products/.

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