Why Smart Companies Put People First

"In How Google Works, Eric Schmidt and Jonathan Rosenberg... focus on hiring, developing and empowering "smart creatives"-professionals with the technical skills to solve problems as well as the imagination to dream up new ideas. ... while senior executives strategize and plan, those plans always fall short. "Since the plan is wrong, the people have to be right... MIT's Zeynep Ton... has found in her research that well-trained employees are not a cost driver, but a sales driver... A focus on people also tends to spill over into how a company treats its customers... for any business to prosper it must continually innovate how it creates, delivers and captures value. For that you need people. Not just people who come to work to perform tasks, but people who come to work inspired by the mission of the enterprise." - Why Smart Companies Put People First | Digital Tonto