Curated Resource ( ? )

Why Short-Form Content Will Be Just Fine

my notes ( ? )

Not all shortform content is clickbait - Chartbeat thinks Circa shouldn't worry. "The depressing truth of the Internet is that short-form content hangs out on the same end of the distribution curve of the Internet as long form when it comes to attention. ... the majority of pageviews get fewer than 15 seconds of engagement. Facebook is looking for those incidences when people come ‘straight back’ to the feed ... . If your content matches the intent of your headline (ie. you’re selling what you’re promising), then you’re highly likely to beat Facebook’s threshold even with short form. Bottom line: Focus on creating quality content, match it with an accurate headline, and you’ll be fine. " - On the Facebook News Feed Algorithm Changes and Why Short-Form Content Will Be Just Fine « Chartbeat Blog Chartbeat Blog

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See also: Content Strategy , Online Strategy , Social Media

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