Why No One Is Reading Your Marketing Content

Rather than paying to be sandwiched within ad breaks and between editorial pages, brands can communicate directly with consumers. Unfortunately, the result is often a longer form version of the same old ads. Marketers need to change their approach. Here are four questions that will help you create a viable strategy...
... done effectively, people see it as an exchange of value rather than an interruption... [so] be clear on what value you are offering for exchange... .
this approach is diametrically opposed to a traditional marketing campaign. Marketers have been trained to be consumer focused. But successful producers and publishers are mission focused and that makes all the difference.