Curated Resource ( ? )

Why Content Marketers Are Using All the Wrong Metrics (and What They Should Be Measuring Instead)

Like metrics , content marketing
Curated: 11/01/2016 from contently.com/strategist/2014/05/07/why-content-marketers-are-using-all-the-wrong-metrics-and-what-they-should-be-measuring-instead/?utm_source=bizo&utm_bizo=content&utm_campaign=BMN_B2B
Why Content Marketers Are Using All the Wrong Metrics (and What They Should Be Measuring Instead)

my notes ( ? )

For 20 years, the media and marketing world has been beholden to the pageview, a deeply flawed metric that only captures the most superficial impression of how people behave on the Web.... proxy metrics such as shares and likes have proved inadequate as well...

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The above notes were curated from the full post contently.com/strategist/2014/05/07/why-content-marketers-are-using-all-the-wrong-metrics-and-what-they-should-be-measuring-instead/?utm_source=bizo&utm_bizo=content&utm_campaign=BMN_B2B.

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