What you know about information architecture might not be true

information architecture has become ripe with myths... I want to take a few moments to dispel some of them.... People convince themselves that information architecture is about organising content in a logical way. It is not... people aren’t logical.... users need to be able to reach content in three clicks.... there is no evidence to support this hypothesis... the idea that you should never have more than seven options (plus or minus two) in navigation... This argument is wrong for two reasons.... you cannot avoid prioritisation, so you might as well prioritise what is important... People will just ignore the term if they don’t understand it... this is not true... they will turn to a section they do not understand... perhaps that contains the answer... - What you know about information architecture, might not be true — Medium