Curated Resource ( ? )
The Washington Post and The Atlantic start running sponsored content on Facebook Instant Articles » Nieman Journalism Lab
my notes ( ? )
The Atlantic expects native campaigns to drive 70 percent of its ad revenue this year, up from 60 percent in 2015... the NYTimes’ branded content division, T Brand Studio, now includes 70 staffers and will “deliver more than $50 million in revenue this year,” up from an estimated $35 million in 2014
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The above notes were curated from the full post www.niemanlab.org/2016/06/the-washington-post-and-the-atlantic-start-running-sponsored-content-on-facebook-instant-articles/?utm_source=Daily+Lab+email+list&utm_campaign=975d936921-dailylabemail3&utm_medium=email&utm_term=0_d68264fd5e-975d936921-395968141.Related reading
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