That fake news shifted copies had been known since the earliest days of printing... So what if they weren’t true? Printers argued, as internet giants do today, that they were merely providing a means of distribution ... But newspapers were different... had reputations to maintain... As the 19th century progressed, impartiality and objectivity were increasingly venerated ...
search engines and social media have blown apart newspapers’ bundles ... an endless stream of items from all over the web ... Peddlers of fake stories have no reputation to maintain and no incentive to stay honest ... Trump supporters were more likely to click and share bogus stories ... fake news is again a profitable business... mechanism that held fake news in check ... bundle of stories from an organisation with a reputation to protect – no longer works.
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See also: Content Strategy , Social Media Strategy , Social Web , Media
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