This year, we are ... focusing on the strategic impact communities are having and how they are supporting key business goals.... three key findings:
Communities are change agents... impact multiple functions, stakeholders, and departments ... agents of change by efficiently dispersing knowledge and information across organizations and their markets.
Communities create transformational value... average ROI that exceeds 2,000%... behavior changes that directly impact profitability and revenue generation... positive impact on brand and cultural sentiment.
Community teams are underfunded... limiting impact.
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