Curated Resource ( ? )

The Hierarchy of User Friction | Sachin Rekhi

The Hierarchy of User Friction | Sachin Rekhi

my notes ( ? )

"User friction ... prevents a user from accomplishing a goal in your product... three levels: interaction friction, cognitive friction, and emotional friction"

Interaction friction: do usability testing.

"When cognitive load is high ... there is significant cognitive friction ... encompasses all aspects of the experience that result in mental effort" so broader than interaction friction - cf Uber vs. calling a taxi.

Build "detailed user journeys of the entire current experience the user goes through to accomplish their goal... understand what's painful, frustrating, or just time-consuming ... brainstorm opportunities" for making life better for these users.

"emotional friction, ... emotions your users feel that prevent them from accomplishing their goal" - cf Patreon showing potential creators that other artists were using Patreon, so they would not be 'begging for money', or how Snapcahat's epheremality reduced emotional friction of sharing.

This is not a simple user research task.

Read the Full Post

The above notes were curated from the full post www.sachinrekhi.com/the-hierarchy-of-user-friction.

Related reading

More Stuff I Like

More Stuff tagged ux , design , audience research

See also: Communication Strategy , Content Strategy , Online Architecture

Cookies disclaimer

MyHub.ai saves very few cookies onto your device: we need some to monitor site traffic using Google Analytics, while another protects you from a cross-site request forgeries. Nevertheless, you can disable the usage of cookies by changing the settings of your browser. By browsing our website without changing the browser settings, you grant us permission to store that information on your device. More details in our Privacy Policy.

I agree