Curated Resource ( ? )

The Guardian starts selling time-based ad campaigns

Like media , metrics , advertising
Curated: 31/08/2016 from digiday.com/publishers/guardian-runs-first-time-based-ad-campaign/
The Guardian starts selling time-based ad campaigns

my notes ( ? )

The Guardian joins the Financial Times and the Economist in billing ads by time.... have found, unsurprisingly, that ads perform better when people spend more engaged time with them.... click-through rate as an industry benchmark for performance;. However a metric of 0.0 something percent should not be seen as a succes

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The above notes were curated from the full post digiday.com/publishers/guardian-runs-first-time-based-ad-campaign/.

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