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The Breakout Scale: Measuring the impact of influence operations

The Breakout Scale: Measuring the impact of influence operations

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The Breakout Scale is a comparative model for measuring disinformation and influence operations (IOs) using "external data" - ie, data available to those trying to identify, study and expose IOs. There are 6 categories on the scale, from ops which spread within one community on one platform (1) through to those that trigger a policy response, some other form of concrete action, or include a call for violence (6).

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See also: Communication Strategy , Content Strategy , Social Media Strategy , Social Web , Media , Communications Strategy

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