Curated Resource ( ? )

Some publishers appear to be cooling on Facebook Instant Articles

Some publishers appear to be cooling on Facebook Instant Articles

my notes ( ? )

NBC News has found that people are willing to click through to its site when there’s breaking news, so it’s posting less of those articles on Instant Articles while posting more feature-type content... The New York Times ... tended to be long-form think pieces or analysis, not breaking news

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The above notes were curated from the full post digiday.com/publishers/publishers-appear-cooling-facebook-instant-articles/.

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See also: Content Strategy , Online Strategy , Social Media Strategy , Communications Tactics , Social Web , Media

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