Curated Resource ( ? )

Q&A: How Reebok masters reactive storytelling

Q&A: How Reebok masters reactive storytelling

my notes ( ? )

reactive storytelling... quickly, nimbly, be part of the cultural conversation in a meaningful way... When you don’t have budget to put behind your campaigns, real-time or reactive storytelling is a really powerful tool to intercept consumers where they are and get them to believe in you...

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The above notes were curated from the full post www.newswhip.com/2017/05/reactive-storytelling-reebok/.

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