‘Privacy by design’: Google to give people more power over their personal data | Google | The Guardian

Google's attempted “privacy by design” rebrand "may conflict with its core business". Features launched include:

• people can quickly delete the last 15 minutes of their search history
• a photos folder locked with password protection
• reminders on location tracking in Google Maps
• improved password manager integrated into Chrome
• keeping a history of which apps access the camera, microphone or location on Android.

Apparently Google's developing a “federated learning” model for targeting groups with specific interests, rather than individuals ... "heading off any potential future regulation... might even monetise privacy features (like a fee to remove ads"