Curated Resource ( ? )
Journalism & content marketing: convergence 101
my notes ( ? )
For those still confused:
"Content marketing is not PR as such... But there is a basic realization that people are tired of ads and having promotional messages pushed on them. So called “branded journalism” is ... often compelling high-quality content that many newspaper editors would wish their journalists could produce.... brands seem sometimes much more willing to pay for quality content production than the media companies."
- The gradual convergence of journalism and content marketing | BetaTales
Read the Full Post
The above notes were curated from the full post www.betatales.com/2014/06/16/the-gradual-convergence-of-journalism-and-content-marketing/?utm_source=API%27s+Need+to+Know+newsletter&utm_campaign=b5bcfdec5f-Need_to_Know_June_25_20146_25_2014&utm_medium=email&utm_term=0_e3bf78af04-b5bcfdec5f-45795445.Related reading
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