Is Content Marketing in the Trough of Disillusionment? - PropelGrowth

the number of marketers who consider their content marketing effective dropped by 20%...
content generated by the brands increased by 78%... the number of interactions by followers FELL by 60%... “Marketers are getting better at distributing content, but are not getting better at creating content worth distributing.”...
marketers are under pressure to deliver results instead of vanity metrics. So what was “working” before based on measures such as “likes,” “shares” and raw traffic now needs to meet tougher goals...
We have to become compulsively customer-centric in our messaging.People don’t engage because they want to engage with your brand. They engage when they find content educational, useful or entertaining.