How To Execute A Converged Media Content Strategy

"As your company’s content strategy becomes more sophisticated, it’s important to consider different types of media for your outreach efforts. The internet has changed the paradigm from “please tell my story” to finding platforms that allow you to tell your own tale. A content strategy helps you identify needs, prioritize projects, and invest limited resources (including human, financial, and time) in the most effective way. But the best content strategies don’t just focus on blogs and social media. Instead, they recognize the convergence of different types of media as an opportunity to create a content strategy that combines the powers of all media channels. A content plan that integrates owned, earned, and paid media will support your business goals and quickly position you as an industry leader. " - How To Execute A Converged Media Content Strategy (And Why You Should) - Forbes