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Get Your Message Across to a Skeptical Audience

Get Your Message Across to a Skeptical Audience

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arranging for others to tout your expertise before you make your case can increase the likelihood of people paying attention and acting on your advice... Despite the experience deficit, the candidate who had scored highly on the leadership potential test was rated as more likely to be a successful hire, even though they were objectively much less qualified." - Get Your Message Across to a Skeptical Audience - HBR

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