Digital Media Outlook 2016 - next media accelerator

Mobile requires a different set of UI/UX and needs different forms of content and advertising, too. That's easy to write, but very hard to implement, especially if you have a newsroom full of experienced people who have learned their trade with a different paradigm in mind.

Media startups like vox.com, Buzzfeed, Huffington Post and others... adapted much easier to the challenges of going from a SEO-dominated world to one that is social and mobile at its core....

Social will transform yet again, basically we will see the shift from more or less public timelines to more private forms of communication. The rise of messengers as the new ecosystems is one example... much more distributed social landscape which will lead to new challenges for the advertiser to reach the right target group.