Curated Resource ( ? )
Content marketing in 2014
Curated:
04/01/2014 from
econsultancy.com/blog/63847-2014-the-year-content-marketing-finally-grows-up
my notes ( ? )
3 cheers for less warm fuzziness!
"In 2014, we need to move away from measuring our content marketing with soft engagement metrics such as ‘retweets’, ‘shares’, ‘linkbacks’ and ‘Likes’, and start having adult conversations about ROI.
... whilst engagement may make your marketing team feel warm and fuzzy inside, it counts for nought if your content marketing cannot be shown to demonstrably ‘move the needle’."
- 2014: The year content marketing finally grows up? | Econsultancy
Read the Full Post
The above notes were curated from the full post econsultancy.com/blog/63847-2014-the-year-content-marketing-finally-grows-up.Related reading
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