Curated Resource ( ? )
Content Marketers: Start Giving a Damn About Your Content
Curated:
26/08/2014 from
thenextweb.com/entrepreneur/2014/08/23/stop-giving-people-click-flu-start-giving-damn-content/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+TheNextWeb+%28The+Next+Web+All+Stories%29
my notes ( ? )
It wasn't supposed to be this way...
"The internet is ballooning with fluff, and bad content marketing is to blame. In our obsession with "engaging" our "audience" in "real-time" with "targeted content" that goes "viral," we are driving people insane...
Although word on the street is that people want short, “snackable” content, the data says otherwise.... long-form articles (3,000 to 10,000 words) actually rack up far more average social media shares than all short-form. ... People are more than willing to invest time in content when it isn’t wasting their time (remember those things called books?)."
Read the Full Post
The above notes were curated from the full post thenextweb.com/entrepreneur/2014/08/23/stop-giving-people-click-flu-start-giving-damn-content/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+TheNextWeb+%28The+Next+Web+All+Stories%29.Related reading
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See also: Content Strategy , Content Creation & Marketing , Media , Communications Strategy