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10 Myths About Creativity | Inc.com

10 Myths About Creativity | Inc.com

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"Since ancient times people have held the notion that there's something mysterious, unpredictable, and even divine about where good ideas come from. But according to David Burkus, assistant professor of management at Oral Roberts University, today researchers are studying the heck out of creativity and much of what we think we know about the topic is just plain wrong. In his well-researched and thoughtful book "The Myths of Creativity: The Truth About How Innovative Companies and People Generate Great Ideas," Burkus identifies 10 popular and untrue beliefs that are holding people back from being more creative."

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