Relevant Overviews
Overview: Online Strategy
How should your online presence be shaped?
Is your website working? Do first-time visitors understand what you do, and find the content they need, before clicking away? If not, should you tweak your site or build a new one?
Perhaps you should spend more resources on social, but to do what: engage your audience, convene a community, or simply broadcast your website content?
How can you do both so that your social media presence and your website work together? And what are you measuring, so that you continuously improve?
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Relevant resources
recode.net
Interesting perspective on the rash of new tech-content hybrids emerging in the media space. Back in the day, companies could be either tech or content, but not both: "What were you going to be really good at? Engineering or “content”? You couldn’t do both, because that would mean that one would be subordinate to the other. And if you were going…