Relevant Overviews
Overview: Online Strategy
How should your online presence be shaped?
Is your website working? Do first-time visitors understand what you do, and find the content they need, before clicking away? If not, should you tweak your site or build a new one?
Perhaps you should spend more resources on social, but to do what: engage your audience, convene a community, or simply broadcast your website content?
How can you do both so that your social media presence and your website work together? And what are you measuring, so that you continuously improve?
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More services: start with Communication strategy.
Relevant resources
medium.com
“I am actively searching through Facebook for people celebrating the Brexit leave victory,” ... to no avail. He called on his friends in the technology industry to act on this ‘echo-chamber problem’.... Why are they making the demand of social media companies — and not news organisations?...how we see technology now: both as something separate fro…