Relevant Overviews
Overview: Online Strategy
How should your online presence be shaped?
Is your website working? Do first-time visitors understand what you do, and find the content they need, before clicking away? If not, should you tweak your site or build a new one?
Perhaps you should spend more resources on social, but to do what: engage your audience, convene a community, or simply broadcast your website content?
How can you do both so that your social media presence and your website work together? And what are you measuring, so that you continuously improve?
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More services: start with Communication strategy.
Relevant resources
readwrite.com
"Min-Soek Pang of Temple University found that for every dollar governments invested in technology, spending decreased by $3.50. ... It’s not just investing in gadgets that shrinks government, but investing in tech talent that makes things run better." - How Government Shrinks Itself—By Investing In Technology - ReadWrite
medium.com
"Dogfooding is the golden rule of platforms. And currently, open government portals are flagrantly violating this golden rule... I can’t find a single example of a government entity consuming the data they publish... For the most part, inter-agency data sharing doesn’t happen ...when it does, the agencies set up non-public back channels to push a…