Relevant Overviews
Overview: Online Strategy
How should your online presence be shaped?
Is your website working? Do first-time visitors understand what you do, and find the content they need, before clicking away? If not, should you tweak your site or build a new one?
Perhaps you should spend more resources on social, but to do what: engage your audience, convene a community, or simply broadcast your website content?
How can you do both so that your social media presence and your website work together? And what are you measuring, so that you continuously improve?
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Relevant resources
www.buzzfeed.com
Instead of pushing news, it’s going to gather news. ... It’s not only going to tell you funny, interesting, and insightful stuff. (Although it will.) It’s also going to ask questions... depending on whether you’re a conventiongoer, a protester, or watching along at home. And it will use those reactions and inbound information to inform BuzzFeed Ne…
www.buzzfeed.com
to connect with protesters and delegates on the ground ... and to experiment with what it looks like to deploy a bot as a reporting assistant.Now we’re delighted to share the code behind it: