Relevant Overviews
Overview: Online Strategy
How should your online presence be shaped?
Is your website working? Do first-time visitors understand what you do, and find the content they need, before clicking away? If not, should you tweak your site or build a new one?
Perhaps you should spend more resources on social, but to do what: engage your audience, convene a community, or simply broadcast your website content?
How can you do both so that your social media presence and your website work together? And what are you measuring, so that you continuously improve?
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More services: start with Communication strategy.
Relevant resources
www.politico.com
a major new Yale University study finds that fact-checking and then tagging inaccurate news stories on social media doesn’t work... “disputed” tags made participants just 3.7 percentage points more likely to correctly judge headlines as false... Trump supporters and adults under 26... could actually end up increasing the likelihood that users wil…
techcrunch.com
a “Topics to Follow” box in the News Feed that lets you swipe through a range of themes... Tapping “Follow” brings you to a dedicated feed for that theme populated by a collection of Pages ... tap through to see all the Pages you’ll then see public posts from in your main feed... Facebook could expose people to contrarian views that might make the…