Relevant Overviews
Overview: Online Strategy
How should your online presence be shaped?
Is your website working? Do first-time visitors understand what you do, and find the content they need, before clicking away? If not, should you tweak your site or build a new one?
Perhaps you should spend more resources on social, but to do what: engage your audience, convene a community, or simply broadcast your website content?
How can you do both so that your social media presence and your website work together? And what are you measuring, so that you continuously improve?
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Relevant resources
medium.com
a sophisticated and intuitive balance between vision, curiosity and passion; and a continuous process of experimentation and iteration... Grow the Ecosystem, and It Will Grow You... providing an ecosystem platform to others ... would allow Amazon to grow exponentially faster than if he poured all the company’s energy and capital into simply growin…