Relevant Overviews
Overview: Online Strategy
How should your online presence be shaped?
Is your website working? Do first-time visitors understand what you do, and find the content they need, before clicking away? If not, should you tweak your site or build a new one?
Perhaps you should spend more resources on social, but to do what: engage your audience, convene a community, or simply broadcast your website content?
How can you do both so that your social media presence and your website work together? And what are you measuring, so that you continuously improve?
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More services: start with Communication strategy.
Relevant resources
fortune.com
publishers are afraid that while the AMP project is nominally open-source, Google is using it to shape how the mobile web works, and in particular, to ensure a steady stream of advertising revenue
www.niemanlab.org
"AMP is not just about news and not just about articles" ... going forward, the focus will be on new creative ad experiences... highly compelling interactive experiences within the format ... this needs to be easy to implement ... seen a lot of organizations with small engineering teams implement this into their homegrown CMSes within a few days…