Relevant Overviews
Overview: Content Strategy
Are you creating the content your audience actually wants to consume, or are you just talking about yourself?
What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?
And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?
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More services: start with Communication strategy.
Relevant resources
www.theguardian.com
BBC’s Reality Check team will focus on content that is clearly fabricated and attempting to mislead the public into thinking it has been produced by a reputable news organisation... part of the BBC’s attempt to do more “slow news”, using in-depth analysis and expertise in a bid to help the public understand an especially tumultuous period in the …