Are you creating the content your audience actually wants to consume, or are you just talking about yourself?
What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?
And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?
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an organization dedicated to "ever closer union" has never faced a setback as profound as the looming departure from the UK, and it’s natural to wonder if this doesn’t mark the beginning of a larger unraveling.... Rather than a prediction or a hot take, here’s a way to think through the different alternatives.
“Four years later, this Tweet probably best illustrates, in a single image, the mistaken assumption underlying the failed UK Remain campaign…” - a post-Brexit update of my January 2012 post on BlogActiv, over on Medium.
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