Relevant Overviews
Overview: Content Strategy
Are you creating the content your audience actually wants to consume, or are you just talking about yourself?
What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?
And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?
Need answers? Get in touch.
More services: start with Communication strategy.
Relevant resources
www.niemanlab.org
The module formerly known as Watching is linking out less than it used to, but the Times says it still believes in curating... we are just trying to figure out the right balance between New York Times stories and outside sources; how to offer smart, meaningful curation to our readers.
www.niemanlab.org
Interesting bet on curation: "“Watching” ... aggregates breaking news updates from the Times and across the web 24 hours a day... a cross between a constantly updating wire feed and an in-house Twitter stream of stories Times staffers are keeping an eye on... a carefully filtered window into rest of the world of news, all with the NYT stamp of ap…