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Overview: Content Strategy

Are you creating the content your audience actually wants to consume, or are you just talking about yourself?

What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?

And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?

Need answers? Get in touch.

More services: start with Communication strategy.

Relevant resources

Cargo cults or the Wright Brothers? Metrics can improve newsrooms but only if the culture is ready — paidContent
paidcontent.org
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A great article on preventing the data tail wagging the editorial dog. " It turns out that what loyal audiences care about is what good editorial teams care about too: great articles that capture time and attention."

08/09/2013
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