How the Economist Group is retooling for programmatic
digiday.com
Card image

"publishers like the Economist Group are still trying to get their salespeople on board with a way of selling that they're either confused by or outright hostile to - so hostile, in fact, that some buyers have encountered salespeople who have actively tried to talk them out of programmatic sales." - How the Economist Group is retooling for prog…

Cookies disclaimer

MyHub.ai saves very few cookies onto your device: we need some to monitor site traffic using Google Analytics, while another protects you from a cross-site request forgeries. Nevertheless, you can disable the usage of cookies by changing the settings of your browser. By browsing our website without changing the browser settings, you grant us permission to store that information on your device. More details in our Privacy Policy.

I agree