How sponsored content drives more than 60 percent of The Atlantic’s ad revenue - Digiday
digiday.com
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For The Atlantic, sponsored content has proved better ROI than other ad formats. Native advertising is estimated to reach around 75 percent of The Atlantic’s ad revenue this year, up 15 percent from 2015... a spectrum of native ads, from video to infographics to text-based editorial pieces

Welcome to Notes (a future for blogging)
www.theatlantic.com
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any of our thread-connected notes that travel around the web will carry all the related notes with them. Clicking into a note lands you at the top of the thread page, where you’ll see a brief overview of the blog conversation and, pinned right below, the note you clicked to see. If other notes were published later in time, clicking on the red box …

28/08/2015
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