Curated Resource ( ? )

Transform Web Tags into Rich Customer Data

Transform Web Tags into Rich Customer Data

my notes ( ? )

A glimpse into tomorrow's ultra-personalised web, when these technologies migrate out of marketing into CMS ... "an engine to generate custom sets of tags for each Web site visitor.... the next step is to assemble the tag data into detailed individual profiles for personalization, testing, attribution, and other purposes... These features go beyond Web page tags to capture data from mobile apps, from ad pixels served on external Web sites, and from other systems ... [and then] merge profiles using customer IDs, cross-reference tables for IDs from different systems, probabilistic matching of shared data elements, correlated behaviors, and links between individuals and devices. " - Customer Experience Matrix: Ensighten Transforms Web Tags into Rich Customer Data

Read the Full Post

The above notes were curated from the full post customerexperiencematrix.blogspot.be/2015/02/ensighten-transforms-web-tags-into-rich.html.

Related reading

More Stuff I Like

More Stuff tagged data , personalisation , tag

See also: Digital Transformation , Business

Cookies disclaimer

MyHub.ai saves very few cookies onto your device: we need some to monitor site traffic using Google Analytics, while another protects you from a cross-site request forgeries. Nevertheless, you can disable the usage of cookies by changing the settings of your browser. By browsing our website without changing the browser settings, you grant us permission to store that information on your device. More details in our Privacy Policy.