Transform Web Tags into Rich Customer Data

A glimpse into tomorrow's ultra-personalised web, when these technologies migrate out of marketing into CMS ... "an engine to generate custom sets of tags for each Web site visitor.... the next step is to assemble the tag data into detailed individual profiles for personalization, testing, attribution, and other purposes... These features go beyond Web page tags to capture data from mobile apps, from ad pixels served on external Web sites, and from other systems ... [and then] merge profiles using customer IDs, cross-reference tables for IDs from different systems, probabilistic matching of shared data elements, correlated behaviors, and links between individuals and devices. " - Customer Experience Matrix: Ensighten Transforms Web Tags into Rich Customer Data