To Go Digital, Leaders Have to Change Some Core Beliefs

minor changes at the surface level do nothing to affect the fundamental operations of a company. Appointing a Chief Digital Officer, with no budget and no clear mandate, is not digital transformation. Increasing the social media marketing budget is not digital transformation... have a different approach to everything.
Real digital transformation requires transformation at a deeper level—transformation of the leadership team’s core beliefs... percolate throughout an organization... most digital transformations are a lot of talk, a little action, and very little real effect.
the list of disruptive new entrants is expanding and the primary differentiator is clear: they bring new mental models to existing industries and create new business models that customers and investors love...
Start with yourself. Changing your mental model is a prerequisite for changing your business model... The process usually looks something like this: