Curated Resource ( ? )
The death of Google Authorship and the journalist as brand
my notes ( ? )
"just because the overlord of search has decided who actually wrote a post isn't all that important, doesn't mean the concept of the journalist as brand isn't still on the up....
... 'trust' as a variable in an algorithm was unnecessary. Users use Google to search organically using keywords; they get their news from trusted sources on social media"
Yeah, but it's a pain in the ass for all those who tried to set up Google Authorship only to be stymied by various technical issues. I guess LinkedIn's relieved.
Read the Full Post
The above notes were curated from the full post www.themediabriefing.com/article/why-the-death-of-google-authorship-isn-t-the-end-of-a-journalist-s-brand?utm_source=API%27s+Need+to+Know+newsletter&utm_campaign=a81eec7bd6-Need_to_Know_September_2_20149_2_2014&utm_medium=email&utm_term=0_e3bf78af04-a81eec7bd6-45795445.Related reading
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See also: Social Media Strategy , Social Web