Curated Resource ( ? )
Revealed: Trump campaign strategy to deter millions of Black Americans from voting in 2016 – Channel 4 News
Curated:
01/10/2020 from
www.channel4.com/news/revealed-trump-campaign-strategy-to-deter-millions-of-black-americans-from-voting-in-2016
my notes ( ? )
"3.5 million Black Americans were categorised by Donald Trump’s campaign as ‘Deterrence’ – voters they wanted to stay home on election day."
Part 1 of a Channel4 series on #DetteringDemocracy, analysing "data used by Donald Trump’s 2016 presidential campaign... almost 200 million American voters... 5 terabytes of data... separated by an algorithm into one of eight categories" for social media targeting.
This drove "£44 million on Facebook ads in 2016... almost six million different versions of highly targeted messages", at least some of which were disinfo - but we'll never know, as there was no 'political ad library' at the time.
Seems to have worked: 2016 saw "the first fall in Black turnout in 20 years and allowed Donald Trump to take shock victories in key states like Wisconsin and Michigan by wafer-thin margins, reaching the White House despite losing the popular vote "
Despite Trump's denials, "Cambridge Analytica admitted the Trump campaign did target “AA” (African Americans) with ... the “Predators video”"
Read the Full Post
The above notes were curated from the full post www.channel4.com/news/revealed-trump-campaign-strategy-to-deter-millions-of-black-americans-from-voting-in-2016.Related reading
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See also: Content Strategy , Social Media Strategy , Surveillance Capitalism, Social media and Polarisation (Overview) , Disinformation in the US 2020 elections , Social Web , Media